Pengertian dan Mempelajari proses Riset Pemasaran

Untuk lebih mengerti bagaiman sebuah riset berjalan berikut lampiran marketing research in a basic understanding

Riset Pemasaran mendasar

Terdiri didalamnya:

Pengertian Riset

Proses Penelitian

Tahap Desain

Riset Pemasaran Mendasar

Jenis-Jenis Penelitian

Pendekatan : Kualitatif vs Kuantitatif

Tujuan Penggunaan : Murni VS Terapan

Tujuan Penjelasan: Deskriptif, Eksplanantif, Eksploratif

Dimensi Waktu: Cross Sectional vs Longitudinal

Pengertian Sample

Proses Penentuan Sample

Sample Probabilistik

Sample Non Probabilistik

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